The task in this session is to practice generating ideas and strategies for PR and communication. We will divide into groups of 3 or 4 people to collaborate and discuss with each other to help with thinking. PR&communication can be a big event, for example LV series3 which was held in a Brutalist office building in London and was an event about the ‘hands’ of the craftsmen and women who produced these pieces. “It was an event about the ‘hands’ of the artisans and women who produced the pieces. So I was able to choose a location in the barbican centre that was associated with my magazine to host a promotional event. From the National Geographic Magazine pr event, I could learn that some unusual and exaggerated objects can be used to draw attention to themselves and get a promotional effect. Prada print installations invite influential people to participate in the event, which gives more exposure and allows people or fans to follow my zine because of these influential people, or something for a good cause, because it’s something that has a meaningful impact on society, and that brings its own conversation and attention. I think I can use these ideas or a combination of them to put together an event for my zine. The theme of my zine, for example, was myopia-related and had an overall blurred feel, so it was better to hold it in the evening.
